The Enforceability of FDA's Off-Label Marketing Restrictions Following the Amarin Decision
Today (2/17/2016) the American Health Lawyer's Association's (AHLA) Journal of Health & Life Sciences published as its “Featured Article” our analysis of the enforceability of FDA’s off-label marketing restrictions in the aftermath of the August 2015 Amarin Pharma, Inc. v. United States FDA decision. The article, titled, “To Promote or Not to Promote? The Enforceability of FDA’s Off-Label Marketing Restrictions Following Amarin,” traces the recent string of judicial decisions challenging the government’s restrictions on drug companies’ truthful and non-misleading off-label speech as violating the First Amendment’s free speech protections. We also analyze how prior decisions laid the foundation for the Amarin decision, which expressly prohibited a criminal prosecution under the Federal Food Drug and Cosmetic Act for such truthful speech.
We note that despite Amarin’s historic victory, whether practical, evidentiary and legal considerations counsel continued caution as regards off-label promotion, at least for the time being, remains a live issue. We present a detailed analysis of Amarin and its likely practical impact on pharmaceutical companies and physicians, and the attorneys who represent them.
A link to the abstract and title page are available here. The full version of the article is available to AHLA members here. For non-AHLA members who are interested in reading the full article, please reach out to us via email at email@example.com or firstname.lastname@example.org.